About Us
The Interwest Sales & Marketing story
Since 2006, Interwest Sales & Marketing has provided integrated, best-in-class, national and regional solutions for CPG manufacturers.
We ensure unparalleled results by sustaining uniquely intimate customer and client relationships based on trust and integrity while remaining committed to perpetual investment in the evolution of our products and services.
We care passionately about the business and our employees are dedicated to their service. From the strategizing and beginning of the sales process all the way through to financial reconciliation, we are committed to creating and optimizing results through passion, innovation, and collaboration.
And above all, we deliver on our promises and always treat people with kindness and respect.
We provide our clients and customers with best in class service. Our focus is on selling what our customers and clients need to drive growth in their business. We bring all of our skills in sales, analytics, customer service, marketing, finance and IT together and work as a team to achieve positive outcomes.
That’s how we build category leaders.
Our process at Interwest Sales & Marketing makes all the difference to our customers. As a preeminent leader in the convenience, grocery, and distributor categories, our approach is supported by a series of proven methodologies like:
- Customized, data-driven solutions
 - Carefully calculated brand growth strategies
 - Expert business planning
 - Identification of growth opportunities
 - Ownership of all retail meetings
 - Superior trade and customer service management.
 
We take pride in providing unparalleled service at all points of intersection in your business – including:
- Sales
 - Analytics
 - Schematics
 - Administration (including financial reconciliation)
 - Rack programs
 - In-store merchandising
 
By working closely with category managers at all key customers and distributors, we’re able to foster long term relationships and conduct business reviews on an as needed basis. This helps us to understand our customers’ promotional strategies and drive volume and distribution on key initiatives.
															Connect
Sales 
Our extensive sales network is one of our key strengths.
															Inform
Analytics 
Our Analytics & Strategy team provides industry-leading insights.
															Integrate
Operations 
Equipped to handle your order processing, logistics support, and forecasting needs.
															Propel
Retail 
Providing your brand the support needed to succeed in any retail environment.
															Omni
Omnichannel 
Enhancing your customer’s experience and driving sales in all modalities.
															Engage
 Marketing 
We work to understand the best way to deliver your message.
															Ignite
Emerging Brands 
Focused on helping emerging companies build their brand in the CPG industry.
OUR LEADERSHIP TEAM
Together, our Leadership Team brings expertise and experience to guide Shankman & Associates.
															Left to Right: Jessica Kleinman, Karen Shankman, Phil Shankman, Dave Clephane, Debra Harris, Byard Ebling